2024 Gameday Enhancements

[RunInRed 18,189]

AUBURN, Ala.—College football’s preeminent gameday experience is getting even better for the 2024 season with the implementation of more than a dozen enhancements, which will continue to elevate the gameday experience in and around Jordan-Hare Stadium. This season Auburn has placed a strong emphasis on improvements in food service and the expansion of premium experience offerings, as well as the implementation of facility improvements and added stadium amenities designed to enhance the gameday experience for the Auburn Family. 

Some of the 2024 gameday enhancements and added amenities include: 

Concessions Enhancements 

With a direct goal of getting the Auburn Family back to their seats at Jordan-Hare as quickly as possible, a multi-million-dollar project has been carried out during the offseason, in partnership with concessionaire partner Aramark, to expand food and beverage offerings, while also improving transaction speed and operational efficiencies across the stadium. 

New “Fast Flight Grab-N-Go” Experiences

Nine new “Fast Flight” experiences are being introduced across Jordan-Hare Stadium, adding to the four Fast Flight stands which were introduced in 2023. These experiences provide streamlined concessions offerings and provide fans the opportunity to walk through an intentionally designed concession queue, grab the items they want to purchase and proceed to Mashgin instant checkout lanes. Two of the new stands will be in the Upper East Concourse, bringing the total there to three. One will be in the Upper West Concourse, doubling the total there to two, while six Fast Flight experiences will be added to the main concourse, bringing the total number of Grab-N-Go experiences on the main concourse level to 12. 

Upgraded Bodda Getta Grab-N-Go Express Marketplaces

Following the successful debut of the two Bodda Getta Grab-N-Go Express Marketplaces last season, the stands located at sections 36 and 46 have been upgraded to provide an expanded food and beverage offering to fans across the north end of the stadium – including the continuation of health-conscious selections which were introduced last season.

Express Beverage and Snack Experience

To continue expanding offerings to relieve line pressure along the north end zone, a new dedicated stand has been added near section 37 and Gate Zero, which will offer express beverage and snack service. 

With the upgrades, more than 60 percent of all lower-level concession stands are now Grab-N-Go experiences, either Fast Flights with streamlined, consistent menus, or upgraded Bodda Getta Express.

We’ve made this significant investment across nearly every level of Jordan-Hare Stadium to improve our operational speed and efficiency, to get Auburn fans back to their seats as quickly as possible.

RHETT HOBARTDEPUTY ATHLETICS DIRECTOR FOR EXTERNAL AFFAIRS

North End Zone Renovations 

Auburn Athletics has enhanced the north end zone concourse with flooring upgrades and a more intentional concessions and vendor layout to improve traffic flow and the ability for fans to transition across the north end zone concourse more efficiently.  

Expanded Student Section in Upper Deck 

To accommodate increased enrollment and demand from Auburn University students, the student section is further expanding into the upper deck in sections 101 and 102.

Locker Room Club 

Selling out within 48 hours of launch, the Locker Room Club offers a one-of-a-kind field-level experience complete with televisions, merchandise, complimentary premium food and non-alcoholic beverages, a cash bar, and dedicated climate-controlled restrooms within a historic 1949 locker room space. In addition, Locker Room Club membership includes the opportunity to watch games from an exclusive standing room space along the full east sideline of JHS. Drink rails have been added along the fence line just behind the visiting bench to provide an immersive field level experience. Featuring Jordan-Hare’s original exposed brick and concrete, the Locker Room Club beneath the bowl in the stadium’s southeast corner will transport fans back to 1949. 

New Permanent Field Suites 

Nearly sold out with more than 80 percent of inventory already purchased, five permanent field suites – one in each end zone corner with two in the southwest corner – offer multiple tiers for viewing, drink rails, seating, food and beverage opportunities, TVs, canopies and ceiling fans. “The closest fans can get to the action,” Hobart said. “The new field level suites will provide an immersive experience, making the fans within them feel like they’re part of the game.” Fans interested in purchasing the remaining limited inventory may contact Tigers Unlimited or the Auburn Athletics ticket sales team. 

Special Needs Assistance Station for You (SNASY) Expansion 

Introduced in 2023 in partnership with Jackson Services and Carrier - official partners of Auburn Athletics – SNASY creates a comfortable and inclusive environment for individuals with special needs. A SNASY/Tiger Babies air-conditioned pod will be located adjacent to the ramp outside Gate 1, equipped with a changing station, supplies and personnel. Families needing assistance may benefit from a dedicated tent on Nicholls Lawn near the ADA bus drop-off location, along with special needs supplies at all in-stadium first aid stations. The accessible tents and spaces will offer private locations for individuals who need a quiet and secluded environment and are designed to ensure easy entry and exit for all attendees, including those with mobility challenges. Learn more at SNASY.vip.

Upgraded Charging Stations 

Through a partnership with Auburn Sports Properties, fans will have additional opportunities to charge mobile devices throughout the concourse. New in 2024, JUUCE portable phone charger kiosks inside Gate 1 and in the Nelson Club will offer fans the opportunity to rent high-speed portable chargers, allowing them to return more quickly to their seats.

Field Turf Replacement

Auburn and its opponents will compete on a new grass playing surface this season, along with new goal posts in each end zone.

New AuburnTigers.com Gameday Page and App Experience

With the new AuburnTigers.com web experience launching this past summer, an all-new, consolidated Gameday website and app experience awaits the Auburn Family this fall. This enhanced web and mobile experience will provide fans a more customizable and integrated interface which can serve as a hub for all gameday questions and resources. 

North End Zone Videoboard Construction 

Throughout the 2024 season, fans will be excited to see progress of the new videoboard being constructed beyond the north end zone seating bowl. Construction commenced in July with project completion scheduled before the start of the 2025 season. The videoboard is supported by a concrete frame structure that will facilitate future development in the north end zone. The new north end zone videoboard will be 47 feet high by 154 feet wide, totaling 7,238 square feet of LED space. While the current south end zone videoboard remains the largest collegiate videoboard in the country at 10,690 square feet, the new north videoboard will also measure impressively as the sixth largest videoboard in the Southeastern Conference and a top-20 collegiate videoboard in the United States. Plans are under way to preserve historic pieces of the current north end zone scoreboard, which has been in service since 1987.

YellaWood Five Star Heroes 

Introduced in partnership with loyal Auburn corporate partner YellaWood, these new interactive immersive displays – located at Sections 1, 13, 36 and in the Nelson Club, will provide fans with the opportunity to take a free interactive photo with digitally-added current Auburn players. 

Friday Night Guided Stadium Tours 

An incredible experience awaits Auburn fans on the eve of home games. The traditional locker room tour has been upgraded to include guided visits of premium spaces at Jordan-Hare Stadium, the press box, postgame media interview areas, the locations where eagle flights originate, the tunnel players use when entering Pat Dye Field and more.  Fans interested in purchasing tickets to this experience can do so at https://AuburnVIP.com.

Hall of Fame Club 

Opened prior to the 2024 baseball season in Plainsman Park adjacent to Jordan-Hare Stadium, the Hall of Fame Club is being introduced on football gamedays to offer Auburn football fans a premium tailgating opportunity in club space prior to the Tigers’ eight home games. Limited availability remains for or the Hall of Fame Club for the 2024 football season. Offering a 3,000-square foot climate-controlled club space featuring food, drinks, televisions, restrooms, indoor seating and a premier view of Tiger Walk, the Hall of Fame Club provides another indoor tailgating option for fans to enjoy before kickoff. 

[McFU 213]

All the concession enhancements are great, but they had better spend some money on signage or have more staff directing people where to go.  I wanted to get a hotdog, pretzel, popcorn, and drinks and had to go in 2 separate lines.  Of course, I didn't know that until I got to the counter of the first line only to find out they didn't sell drinks or hot dogs there.  Nobody was letting people know what items were for sale in each line, so people were standing in line thinking they would get a drink and hot dog only to find out they needed to go to the other line that looked makeshift.

[3rdgeneration 6,637]

I agree with you on the signage part.  In the upper deck, the flow of traffic was interrupted as well.  I know there’s limited space, but it felt like a jumbled mess on the East side.  
 

Given all that, I appreciate the efforts being made to enhance the game day experience.  

Edited August 15 by 3rdgeneration

[WDE_OxPx_2010 5,473]

Still think my 42" screen with YouTube TV and packed kitchen offers the best experience around.

[Shadow Tiger 1,433]

11 minutes ago, WDE_OxPx_2010 said:

Still think my 42" screen with YouTube TV and packed kitchen offers the best experience around.

You're right. Nothing beats your customized game day living room. 

[RunInRed 18,189]

Interesting to me they didn’t specifically call out the addition of beer to the food enhancements

I assume they’re just being cautious of any backlash from the anti-alcohol crowd via a PR announcement

[AU120289 439]

5 hours ago, RunInRed said:

Interesting to me they didn’t specifically call out the addition of beer to the food enhancements

I assume they’re just being cautious of any backlash from the anti-alcohol crowd via a PR announcement

The addition of beer is outrageous and reckless. 

Disclaimer: This post was sponsored by the Bourbon Society Trade Group. 🥃

[Auburn93 750]

On 8/15/2024 at 12:49 PM, RunInRed said:

AUBURN, Ala.—College football’s preeminent gameday experience is getting even better for the 2024 season with the implementation of more than a dozen enhancements, which will continue to elevate the gameday experience in and around Jordan-Hare Stadium. This season Auburn has placed a strong emphasis on improvements in food service and the expansion of premium experience offerings, as well as the implementation of facility improvements and added stadium amenities designed to enhance the gameday experience for the Auburn Family. 

Some of the 2024 gameday enhancements and added amenities include: 

Concessions Enhancements 

With a direct goal of getting the Auburn Family back to their seats at Jordan-Hare as quickly as possible, a multi-million-dollar project has been carried out during the offseason, in partnership with concessionaire partner Aramark, to expand food and beverage offerings, while also improving transaction speed and operational efficiencies across the stadium. 

New “Fast Flight Grab-N-Go” Experiences

Nine new “Fast Flight” experiences are being introduced across Jordan-Hare Stadium, adding to the four Fast Flight stands which were introduced in 2023. These experiences provide streamlined concessions offerings and provide fans the opportunity to walk through an intentionally designed concession queue, grab the items they want to purchase and proceed to Mashgin instant checkout lanes. Two of the new stands will be in the Upper East Concourse, bringing the total there to three. One will be in the Upper West Concourse, doubling the total there to two, while six Fast Flight experiences will be added to the main concourse, bringing the total number of Grab-N-Go experiences on the main concourse level to 12. 

Upgraded Bodda Getta Grab-N-Go Express Marketplaces

Following the successful debut of the two Bodda Getta Grab-N-Go Express Marketplaces last season, the stands located at sections 36 and 46 have been upgraded to provide an expanded food and beverage offering to fans across the north end of the stadium – including the continuation of health-conscious selections which were introduced last season.

Express Beverage and Snack Experience

To continue expanding offerings to relieve line pressure along the north end zone, a new dedicated stand has been added near section 37 and Gate Zero, which will offer express beverage and snack service. 

With the upgrades, more than 60 percent of all lower-level concession stands are now Grab-N-Go experiences, either Fast Flights with streamlined, consistent menus, or upgraded Bodda Getta Express.

We’ve made this significant investment across nearly every level of Jordan-Hare Stadium to improve our operational speed and efficiency, to get Auburn fans back to their seats as quickly as possible.

RHETT HOBARTDEPUTY ATHLETICS DIRECTOR FOR EXTERNAL AFFAIRS

North End Zone Renovations 

Auburn Athletics has enhanced the north end zone concourse with flooring upgrades and a more intentional concessions and vendor layout to improve traffic flow and the ability for fans to transition across the north end zone concourse more efficiently.  

Expanded Student Section in Upper Deck 

To accommodate increased enrollment and demand from Auburn University students, the student section is further expanding into the upper deck in sections 101 and 102.

Locker Room Club 

Selling out within 48 hours of launch, the Locker Room Club offers a one-of-a-kind field-level experience complete with televisions, merchandise, complimentary premium food and non-alcoholic beverages, a cash bar, and dedicated climate-controlled restrooms within a historic 1949 locker room space. In addition, Locker Room Club membership includes the opportunity to watch games from an exclusive standing room space along the full east sideline of JHS. Drink rails have been added along the fence line just behind the visiting bench to provide an immersive field level experience. Featuring Jordan-Hare’s original exposed brick and concrete, the Locker Room Club beneath the bowl in the stadium’s southeast corner will transport fans back to 1949. 

New Permanent Field Suites 

Nearly sold out with more than 80 percent of inventory already purchased, five permanent field suites – one in each end zone corner with two in the southwest corner – offer multiple tiers for viewing, drink rails, seating, food and beverage opportunities, TVs, canopies and ceiling fans. “The closest fans can get to the action,” Hobart said. “The new field level suites will provide an immersive experience, making the fans within them feel like they’re part of the game.” Fans interested in purchasing the remaining limited inventory may contact Tigers Unlimited or the Auburn Athletics ticket sales team. 

Special Needs Assistance Station for You (SNASY) Expansion 

Introduced in 2023 in partnership with Jackson Services and Carrier - official partners of Auburn Athletics – SNASY creates a comfortable and inclusive environment for individuals with special needs. A SNASY/Tiger Babies air-conditioned pod will be located adjacent to the ramp outside Gate 1, equipped with a changing station, supplies and personnel. Families needing assistance may benefit from a dedicated tent on Nicholls Lawn near the ADA bus drop-off location, along with special needs supplies at all in-stadium first aid stations. The accessible tents and spaces will offer private locations for individuals who need a quiet and secluded environment and are designed to ensure easy entry and exit for all attendees, including those with mobility challenges. Learn more at SNASY.vip.

Upgraded Charging Stations 

Through a partnership with Auburn Sports Properties, fans will have additional opportunities to charge mobile devices throughout the concourse. New in 2024, JUUCE portable phone charger kiosks inside Gate 1 and in the Nelson Club will offer fans the opportunity to rent high-speed portable chargers, allowing them to return more quickly to their seats.

Field Turf Replacement

Auburn and its opponents will compete on a new grass playing surface this season, along with new goal posts in each end zone.

New AuburnTigers.com Gameday Page and App Experience

With the new AuburnTigers.com web experience launching this past summer, an all-new, consolidated Gameday website and app experience awaits the Auburn Family this fall. This enhanced web and mobile experience will provide fans a more customizable and integrated interface which can serve as a hub for all gameday questions and resources. 

North End Zone Videoboard Construction 

Throughout the 2024 season, fans will be excited to see progress of the new videoboard being constructed beyond the north end zone seating bowl. Construction commenced in July with project completion scheduled before the start of the 2025 season. The videoboard is supported by a concrete frame structure that will facilitate future development in the north end zone. The new north end zone videoboard will be 47 feet high by 154 feet wide, totaling 7,238 square feet of LED space. While the current south end zone videoboard remains the largest collegiate videoboard in the country at 10,690 square feet, the new north videoboard will also measure impressively as the sixth largest videoboard in the Southeastern Conference and a top-20 collegiate videoboard in the United States. Plans are under way to preserve historic pieces of the current north end zone scoreboard, which has been in service since 1987.

YellaWood Five Star Heroes 

Introduced in partnership with loyal Auburn corporate partner YellaWood, these new interactive immersive displays – located at Sections 1, 13, 36 and in the Nelson Club, will provide fans with the opportunity to take a free interactive photo with digitally-added current Auburn players. 

Friday Night Guided Stadium Tours 

An incredible experience awaits Auburn fans on the eve of home games. The traditional locker room tour has been upgraded to include guided visits of premium spaces at Jordan-Hare Stadium, the press box, postgame media interview areas, the locations where eagle flights originate, the tunnel players use when entering Pat Dye Field and more.  Fans interested in purchasing tickets to this experience can do so at https://AuburnVIP.com.

Hall of Fame Club 

Opened prior to the 2024 baseball season in Plainsman Park adjacent to Jordan-Hare Stadium, the Hall of Fame Club is being introduced on football gamedays to offer Auburn football fans a premium tailgating opportunity in club space prior to the Tigers’ eight home games. Limited availability remains for or the Hall of Fame Club for the 2024 football season. Offering a 3,000-square foot climate-controlled club space featuring food, drinks, televisions, restrooms, indoor seating and a premier view of Tiger Walk, the Hall of Fame Club provides another indoor tailgating option for fans to enjoy before kickoff. 

Aramark? I thought they did poor job where I worked, but they are probably better for a sports venue. 

[Auburn93 750]

On 8/15/2024 at 10:27 PM, WDE_OxPx_2010 said:

Still think my 42" screen with YouTube TV and packed kitchen offers the best experience around.

Lots of commercials too. We have forgotten they are adding more commercials this year. Last year was HORRIBLE!!!

[WDE_OxPx_2010 5,473]

3 hours ago, Auburn93 said:

Lots of commercials too. We have forgotten they are adding more commercials this year. Last year was HORRIBLE!!!

YouTube TV - I wait till halftime and start the game. I finish it at the same time, never watch a single commercial. Have to "mute" phone and socials though

[aujohnson 318]

10 minutes ago, WDE_OxPx_2010 said:

YouTube TV - I wait till halftime and start the game. I finish it at the same time, never watch a single commercial. Have to "mute" phone and socials though

It doesn’t make sense to yell at the ref if it isn’t in real time. 😁

[CR 2,460]

Still mystifies me that people will pay a premium to sit at field level but there is obviously a market for the experience. Cohen has been upfront about maximizing premium seating across the board.

[SaltyTiger 8,547]

On 8/15/2024 at 11:39 PM, RunInRed said:

Interesting to me they didn’t specifically call out the addition of beer to the food enhancements

They made it clear in the first paragraph, first sentence.

“College football’s preeminent gameday experience is getting even better for the 2024 season”

[CoffeeTiger 5,855]

27 minutes ago, SaltyTiger said:

They made it clear in the first paragraph, first sentence.

“College football’s preeminent gameday experience is getting even better for the 2024 season”

I don't really drink much, but maybe it'll lead to more fistfights in the stands to entertain me while waiting through commercial stoppages. 

[JuscAUse! 1,645]

51 minutes ago, CoffeeTiger said:

I don't really drink much, but maybe it'll lead to more fistfights in the stands to entertain me while waiting through commercial stoppages. 

Might be the opposite. I was told that younger people tend to slam beers all the way to the stadium because they knew they couldn't get alcohol during the game. Except for the bourbon they would slip into the game to pour on top of all the beers. I was told that.

 

Not that I would know or anything. 

[woodford 3,731]

On 8/19/2024 at 9:52 AM, CR said:

Still mystifies me that people will pay a premium to sit at field level but there is obviously a market for the experience. Cohen has been upfront about maximizing premium seating across the board.

I think a lot of those are for businesses and their clients. I get the appeal of being on the field but yeah horrible view. 
 

Kind of funny to watch these athletic departments make massive upgrades because they sort of have to operate like businesses now with potentially paying the student athletes. 
 

I do like the modern conveniences but I am not a fan of the massive vision boards and things like that. I think people would rather have WiFi and back rest for their seat than a new scoreboard but that’s just my useless opinion. 

[gctiger 974]

On 8/19/2024 at 10:44 AM, JuscAUse! said:

Might be the opposite. I was told that younger people tend to slam beers all the way to the stadium because they knew they couldn't get alcohol during the game. Except for the bourbon they would slip into the game to pour on top of all the beers. I was told that.

 

Not that I would know or anything. 

I haven't smuggled booze into the stadium in years, but back in the day I found the best way was to pour it into a cheap plastic flask and fold a game program over the flask and put it under my arm.  My success rate was 100%. 

[AUloggerhead 2,509]

2 hours ago, gctiger said:

I haven't smuggled booze into the stadium in years, but back in the day I found the best way was to pour it into a cheap plastic flask and fold a game program over the flask and put it under my arm.  My success rate was 100%. 

I'm pretty sure my buddies & I contributed mightily to the success of liquid sealing zip loc type baggies.  Very easy to conceal in any pocket ... 

[JuscAUse! 1,645]

1 hour ago, AUloggerhead said:

I'm pretty sure my buddies & I contributed mightily to the success of liquid sealing zip loc type baggies.  Very easy to conceal in any pocket ... 

Miniatures or double shot bottles IF you didn't have a flask.

[AUloggerhead 2,509]

On 8/15/2024 at 9:49 AM, RunInRed said:

 

Field Turf Replacement

Auburn and its opponents will compete on a new grass playing surface this season, along with new goal posts in each end zone.

 

Just to clarify:  AU is replacing the natural grass turf on the playing field, and not installing FieldTurf as a replacement ... correct?  I'm not down on FieldTurf as it's used all over up here in the PNW. Considering all the rain we get it makes perfect sense from a maintenance standpoint but down in the SE where there's ample sunshine & longer growing season, I'd hate to see agriculturally-aligned AU bail on natural grass.   

[RunInRed 18,189]

Correct.

[RunInRed 18,189]

Blurry snap ganked from IG of the new locker room club