New Auburn NIL collective officially launches

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AUBURN, Alabama—On To Victory – a Name, Image, and Likeness (NIL) collective for student-athletes – has been launched by a group of long-time Auburn
University supporters. This NIL effort is distinctive in that the leadership has pledged that no board member will receive compensation, with at least 90% of proceeds going directly to Auburn athletes. On To Victory also invites and encourages broad participation from all members of the Auburn family.
“It is our Auburn Family and their Auburn Spirit that separates us from all others,” said board member Dr. Wesley Spruill ’83, a physician in Tuscaloosa. “The goal of On To
Victory is to be the voice of our donors and of our Auburn Family and assist them in forever changing the lives of our student-athletes.”
Among former Auburn athletes supporting the On To Victory collective is basketball fan favorite Bryce Brown. “Our student athletes need and deserve your support,” said
Brown, whose play was key to Auburn’s 2019 Final Four run. “I’m all in. Please join me in supporting On To Victory and keep Auburn successful. War Eagle.”
“Only a few student-athletes will be able to monetize their sacrifices as a pro, yet all are important to their college teams,” said On To Victory donor Walt Woltosz ’69, a noted
innovator in digital communication. “Some come from homes with limited incomes. NIL affords them an opportunity to realize some financial reward for them and their families.”
The On To Victory collective brings together committed donors and former athletes to provide guidance to organizations offering NIL opportunities as well as to Auburn
student-athletes. Board members have worked closely with compliance experts to ensure that their efforts are NCAA compliant and consistent with Alabama state law.
“Through NIL, we have the opportunity to positively impact the lives of Auburn student-athletes and put Auburn Athletics in position to compete for championships,” said board
member Mike Arasin ‘88.
Along with the leadership’s no-compensation pledge, they are also promising transparency in the collective’s finances and activities. While individual contract
information will remain private, donors will receive donation and expense reports. The plan calls for prudent administrative cost controls to ensure maximum benefits for
student-athletes.
A key component of the On To Victory strategy is an advisory committee of former athletes representing all levels of sport. Committee members will apply their expertise in
evaluating both the student-athletes and the opportunities to determine the most successful partnerships.

“Both NIL and the On To Victory are putting Auburn in a position to truly compete year after year on a national level,” said Evan Crawford, former Auburn and Toronto Blue
Jays baseball player. “Over the years we have battled partial scholarships for sports like baseball in our state. This opportunity levels the playing field and will change the lives of
our student-athletes.”
The collective has obtained the URL https://ontovictory.com/. Interested Auburn supporters can visit the site for regular updates on developments and opportunities to
participate.
“Now is the time to support our coaches and athletes; this group has a long-proven record of doing that,” said Steve Wallace, former Auburn offensive lineman who won
three Super Bowls with the San Francisco 49ers. “Now is the time for everyone to get on board and help!”
Woltosz agreed. “Our student-athletes work very hard to achieve the ability to compete at the D1 level. Much harder than my basic training for the military. I believe we need to
support them – all of them – by supporting NIL.”