Well according to Sports Illustrated, which he was on the cover of, he and his family have already turned down 7 figures of NIL money by not moving states:
Though he seemed to blend in with the players representing 10 local teams who were paraded onto the stage, he is, decidedly, not their peer. In 15 games last year he produced the most staggering freshman season in Georgia’s robust high school football history, amassing 4,118 yards passing and 48 touchdowns as he led Carrollton to the championship game in the state’s highest classification, 7A, which serves as a feeder system for the mighty SEC. He was crowned MaxPreps National Freshman of the Year and was the first sophomore in the Touchdown Club of Atlanta’s near-century-long history to be named to its preseason all-star team. But it’s a prize just out of the 6' 1", 190-pound QB’s grasp that truly separated him from the others onstage that summer evening: the endorsement deals he’s been offered—and turned down. According to Donald Woodard, an attorney advising the Lewis family, Julian has passed on more than seven figures’ worth of deals.
Now that the NCAA has lifted its prohibitions on athletes’ earning money from their name, image and likeness, the debate has found its way to high schools. Georgia remains one of the 19 states that don’t permit high schoolers to profit off their NIL. So, while other top high school stars can start stockpiling nest eggs, Julian—known best as “Ju Ju” by the masses—must bide his time.
His family could, of course, chase riches by moving to a more permissive state. But Julian’s father, T.C., enrolled his son in Carrollton’s school system two years ago specifically for the coaching and for Julian to be forged in one of the toughest high school football classifications in the nation. T.C. has essentially made a million-dollar wager that his son’s long-term prospects will be best served by focusing on his development as a player: As T.C. likes to say, “keeping the main thing the main thing.”
more at the link
https://www.si.com/college/2023/09/13/julian-lewis-nil-money-daily-cover